I AM FOOTY LEGEND

The global domination of brand Beckham seems to be in full flight. Even at the premiere of his new film 'Hancock', Will Smith couldn't help but crap on about Beckham (note no mention of the talented Victoria).

Will said in his best gushing tones:

"David Beckham is one of the best 'soccer' players in the world. I begged him to teach me how to play and he promises he will. We can't wait!"

Maybe they can do a bit of manly wrestling afterwards with their friend Tom? In fact, brand Beckham has taken off to such an extent that some are even comparing his popularity with Beatlemania: well Beatlemania if you take your clothes off.

Yes, Becks has got his pants out again by stripping off for another Armani advert which was hung (!) off the side of Macy's in San Francisco. According to workers in the shop:

"San Francisco hasn’t seen anything like this for years. There were thousands of girls there to see David and his new Armani ad. And they were all going crazy. They were screaming and pushing each other to try and get a closer look. When the ad was unveiled, there was a collective ‘ooh’ before the screams started again.”

Goldenballs indeed.