ITV Handcuffs Coleen

ITV, a company desperately trying to turn around its shattered fortunes, has signed Coleen McLoughlin for a two-year exclusive presenter deal.

Now, I know I was half wrong about 'Deadline'. It was a fantastic show, despite the Z-list line-up, but no one (apart from me) watched it, but what fucking use is McLoughlin going to be as a TV presenter?

"I want to give ordinary people the same opportunities I've had," she said about her first project, 'McLoughlin's Beautiful Women', where, ripping off three years of Dove ads, she will be charged with finding amateur beauties to be the faces of high-profile modelling assignments.

While I have to congratulate McLoughlin on earning her own cash, rather than just spending the talented footballing potato's dosh, wouldn't ITV do better to spend its money developing talent that will stick around after it gets married? Silly twats.