Well, marketing doesn't get much more lazy than this. A Norwegian firm, probably called Berk, have set the Spice Girls the challenge of designing five sofas which reflect each of their own distinctive personalities. And despite the fact a couple of them look like they can't work out how to use a sofa, never mind design one, the firm is planning to pay the girls around £1m each.
An optimistic source said:
"It can't fail to work. The girls have something so individual about them. The company believes all five of the Spice Girls can each bring something unique to the furniture industry."
Well, Victoria's bringing the leather face, Bunton is bringing the upholstered thighs, but what could Eddie Murphy-botherer Scary bring to the party?
"Tasteful animal prints", apparently. Like Bet Lynch after she's been hit by a grot-to-air- missile.
Obviously, Geri's sofa will be a massive three piece suite, which turns into a skinny stretched chair after a few weeks, then expands back to sofa level in a lovely Laura Ashley design when the next tour is announced.
Any suggestions for The Melanie C?