Yes it's a PR clip. Yet it advertises a show, but it is funny nonetheless and whilst the rest of the world are trying to make tenuous jokes up about Jokers and Ledgers we'll just crack on regardless.
Funny though, I always had Ross Kemp down as a bit of a camp dick who takes himself far too seriously. Now he's just a bit of a dick!
It's great hearing people swear that you don't normally hear swear - like the time my mum called me a four-eyed cunt for forgetting to get her gin from the Spar shop - but that's a different story and quite frankly none of your business.