Rihanna has finally brought out a range of brollies in homage to her hit 'Umbrella', which was out about a year ago. Bit bloody late innit?
And not only that - Rihanna has been prodded into bringing out a humiliating range of clothes a la Gwen Stefani and Victoria Beckham - both of which were 'roaring' successes, no - for a Fashion Against AIDs line to be out in H&M soon.
So instead of dressing in the lavish gowns and designer togs that she's kitted out in, you can wear her offcuts and look like Mutya in a cheap leather-look jacket, hotpants with cheap rhinestone studs and sequinned tops. Woohoo!
Anyway, here she is with the Tote umbrella. It reminds us of the time that we went into our local Woolies a few short months after Hear'Say first bothered the charts, to find a mountain of plastic dolls in the band members' images. Lesson for all marketing people here: stop running your ideas up the flagpole to see if anyone salutes them and get your shit (and this really is shit) out on time!