Jeremy Kyle is the hardest-working man in showbiz. No, really.
Not only does the underclass enforcer, the prince among pikeys and the chief among chavs work tirelessly for those who can't - usually because they're too busy punching the reflection in the mirror at that ''stoopid fuckin twat oo's givin me evils" -, an eagle eyed mole noticed that Kyle also takes on his company's 'brand values' with him as he goes about his birthday partying.
Namely;
Mincing around like one would on a hen party. In Stevenage. You know,
chocolate fountains, hilarious costumes and WKD poisoning.
The man couldn't be more ITV if he tried.