We haven't got a clue who this thumbs aloft, balaclava-clad man is (and no fuck off, it's not Mr Holy Moly), but regardless of his identity, he's wearing a Holy Moly t-shirt and taking one for the team.
How, you ponder? Well he crept into the Big Brother diary room at the dead of night, unbeknown to the housemates and celebrity hijackers, playing pranks on the numbnut contestants and spreading the good word by wearing his Holy Moly t-shirt.
Hooray to him and the HM empire!
NB: Internet fame (ie 'not fame') is all yours if you get your picture taken wearing a HM t-shirt in an unlikely place and send it to us. COME ON THE MOLES!