David Beckham is attempting to break the world record for the use of the phrase "y'know" in a TV show, as he shoots a video diary of his first few months at LA Galaxy.
This is clearly a terrible idea, and one that's unlikely to give the Emmy judging panel any sleepless nights. On paper, David has it all. Loving husband and father (and spectacular in the sack with various models), toned physique and a role model to a generation. And he drinks Pepsi, so he's an all-American guy.
But I can't help think that whichever shiny-toothed TV executive came up with this idea hasn't actually heard David speak. Body of an Adonis and all that, but voice of a camp flight attendant on helium, not forgetting all the wit and intellect of a sheet of flypaper.
Never mind, his wife will be there to pass on tips on how to make superb television. Praise the lord.